Published by Viking Marketing · Settr facts taken from settr.app, checked 2026-10-28.
Viking Marketing vs Settr: A Settr Alternative With Prices You Can See
This page compares Settr at settr.app, a done-for-you AI appointment setter. Setter AI (trysetter.com), the Settr Shopify app for influencer showrooms and the Settr Ruby library are unrelated products. Comparing AI appointment setters in general? See nine tools compared.
Settr and Viking Marketing both reply to your leads within seconds by text and message, qualify them, and book them onto your calendar. The difference shows up when you try to buy. Viking's prices are on its pricing page, with no setup fee and no contract. Settr charges a one-time build fee plus a monthly management fee, and tells you both amounts on a demo call.
Below is a line-by-line comparison taken from each company's public website, including the cases where Settr is the better choice.
The short answer
- Choose Viking if you want the price before the sales call. The AI appointment setter is on the Growth plan at $497 a month, with no setup fee and no contract.
- Choose Viking if your leads also come from your website, Facebook or missed calls, and you want the CRM, review requests and win-back campaigns in the same platform.
- Choose Settr if most of your leads arrive on Instagram or WhatsApp, or you want voice-note replies in your own cloned voice.
Feature Matrix
| Feature | Viking Marketing | Settr |
|---|---|---|
| SMS / text replies | Yes | Yes |
| Email replies | Yes | YesGmail and Outlook |
| Instagram DM | Yes | Yes |
| Facebook Messenger | Yes | NoNot listed |
| Website chat widget | Yes | NoNot listed |
| NoNot offered | Yes | |
| Answers live phone calls | NoText and chat only | NoSends voice notes on Instagram |
| Missed Call Text Back | Yes | NoNot listed |
| Books straight to your calendar | Yes | YesGoogle Calendar |
| Built-in CRM | Yes | NoNot listed |
| Automated review requests | Yes | NoNot listed |
| Win-back campaigns to old leads | YesGrowth and Pro | PartlyWorks leads you already have; no campaigns listed |
| Published pricing | Yes$297–$997/mo | NoQuoted on a demo call |
| No setup fee | Yes | NoOne-time build fee |
| No contract | YesCancel anytime | YesCancel without a meeting |
| Published setup time | YesLive in about 48 hours | PartlyDone for you; no timeline given |
Sources: Viking Marketing's pricing and product pages; Settr's homepage and FAQ at settr.app, all checked 2026-10-28. settr.app/pricing returned a 404 on the same date. "Not listed" means the feature does not appear on Settr's public site, not that Settr has confirmed it is missing. Check settr.app yourself.
Where They Overlap
Both are written-conversation tools, not voice agents. Neither picks up the phone; Settr's only voice feature is a voice-note reply on Instagram, recorded in a clone of your voice. Both reply around the clock, qualify leads with your own questions and book them onto your calendar. Both are set up for you rather than handed over as a blank tool, and neither ties you to a contract.
Where They Differ
Price you can see before the call
Viking lists three flat monthly plans on its pricing page: Starter at $297, Growth at $497 and Pro at $997. The AI appointment setter comes with Growth and Pro. There is no setup fee and no contract on any plan. Settr charges a one-time build fee and then a monthly management fee. Its FAQ says both are sized to your lead volume and that you see the exact number on the demo. It has no public pricing page; settr.app/pricing returned a 404 on 28 October 2026. If you want to compare cost before you give anyone thirty minutes, only Viking lets you.
Where your leads come from
Settr works on five channels: Instagram, WhatsApp, SMS, Gmail and Outlook. Viking replies by text, email, Instagram DM, Facebook Messenger, its own website chat widget and web forms, and texts back anyone whose call you miss. That matters if your leads find you on Google, your website or your Facebook page. Viking does not offer WhatsApp, so if WhatsApp is one of your main channels, Settr covers it and Viking does not.
Website chat widget →Missed Call Text Back →All-in-one inbox →
A setter versus a front office
Settr does one job: it books calls. It says it learns from won and lost conversations, and it offers an assist mode where you approve each reply with one tap. Viking does the same reply-qualify-book work and adds the rest of the front office on one subscription: a CRM and lead pipeline, automated review requests, and, on Growth and Pro, database reactivation campaigns and invoicing. You don't need a separate CRM or review tool alongside it.
Who each one is built for
Settr's industry list is broad: coaches, course creators, agencies, consultants, recruiters, law firms and financial advisors, alongside HVAC, roofing, plumbing, painting, solar, landscaping, med spas and fitness studios. Its booking flow is built around sales calls. Viking is built for local service businesses where the booking is a job or an appointment: dental practices, med spas, gyms, home-service companies, real estate teams and insurance agencies. Where the two overlap, as in home services and med spas, the channels and platform scope above are what decide it.
Pricing Side by Side
| Viking Marketing | Settr | |
|---|---|---|
| Monthly price | $297 / $497 / $997 | Quoted on a demo call, sized to lead volume |
| Plan that includes the AI setter | Growth, $497/mo | Every plan |
| Setup fee | None | One-time build fee, quoted on the demo |
| Contract | None, cancel anytime | No minimum; cancel without a meeting |
| Time to go live | About 48 hours | Not published |
| Public pricing page | Yes | No (settr.app/pricing returned 404) |
Prices change. Check each vendor's site before deciding. Checked 2026-10-28.
Your first-year cost, side by side
Already had a Settr demo? Put their two numbers in the right-hand column and compare a full year, with the AI appointment setter included on both sides.
| Viking Marketing | Settr | |
|---|---|---|
| Setup or build fee | $0 | Your build-fee quote |
| Monthly fee | $497 (Growth plan) | Your monthly quote |
| 12 months of fees | $5,964 | 12 × your monthly quote |
| First-year total | $5,964 | Build fee + 12 × monthly |
Viking figures are the Growth plan, the lowest plan that includes the AI Sales Assistant. All messages are included; standard carrier SMS rates apply. Neither tool has a minimum contract, so a shorter period is simply fewer months.
Who Should Pick Which
Pick Viking Marketing if
You want to see the price before a sales call. Your leads come in by text, phone, website chat, Facebook or Instagram, not WhatsApp. You'd rather run the CRM, review requests and win-back campaigns from the same platform than buy them separately. You run a local service business such as a dental practice, med spa, gym, home-service company, real estate team or insurance agency.
Pick Settr if
Most of your leads arrive on Instagram or WhatsApp. You sell coaching, courses, consulting or agency services, and what you need booked is a sales call. You want voice-note replies in your own voice, or the option to approve every message before it goes out. You're happy to get the price on a demo call.
See Viking reply to a lead before you decide
Book a 15-minute call. We'll show you the AI replying, qualifying and booking for a business like yours. The price we quote is the one on our pricing page.
What Real Businesses Say About Viking
We had a great experience working with Viking Marketing. They helped us set up an automated text messaging system and improve lead funnel. They're really knowledge and just really great to work with.
Charlie went above and beyond for my business. There are a lot of marketing companies out there, but very few operate like Viking Marketing. Charlie and his team delivered exactly what I wanted, within the timeline they promised, handled every change I requested without issue, and made the entire process smooth. 10/10 experience. Highly recommend.
Charlie helped me build a conversational chatbot for one of my clients. Super easy to work with and delivered exactly what we needed. Highly recommend!
This company is the best! Their custom support is so quick and knowledgeable. I’ve never had an issue and not had it addressed and also been taught how to fix it in the future myself at the same time.Charles and his team are the best at what they do. Look not further for help from this company is you’re a small business!
Charlie is super knowledgeable about AI bots and makes amazing booking bots. I don’t know what my business would do without him.
Charlie is hands down the most knowledgeable person when it comes to AI Assistants. He’s ability to breakdown such complex systems and prompts makes it easy to understand and absorb!
These guys are INCREDIBLE! Super responsive; their customer support is OFF THE CHARTS! We were able to scale to 20+ Inbound booked apts PER DAY in just a few weeks.No more dialing leads - just inbound apts- its a beautiful thing
Charles has helped grow my company exponentially. He is a marketing genius. I’m extremely blessed to have crossed paths with him and very grateful for everything he has done for me and my company. Best customer service I could ever ask for. I highly recommend Charles if you are trying to grow your business.
Charles and his team has helped us grow our business in various ways. With his CRM and automation setup it provides an opportunity so we can focus more on our sales and let the automation help us. Charles is very supportive whenever we need any help with the systems he manages for us.
the Viking Marketing is awesome! Charlie and his team are help me alot. they always respond super fast. They're super friendly and helpful too. They're great at advertising and all what you need for your business ! Definitely recommend them!
Charlie and crew are the best marketing group out there. Highly recommend.
Launched an AI bot and Charlie has been super helpful launching and updating the bot. It was an instant win for us and has booked hundreds of appointments for us and removed the need to have full time engagement specialist replying.If you’re in the fence about AI campaigns … don’t be… this does an amazing job.Charlie is the man for this!
Working with Charlie @ Viking Marketing has been thoroughly delightful and I can give him the strongest of endorsements. He helped us stand up our High Level instance, complete with automations and integrations, in less than two weeks. Once we signed on I felt like Charlie was very dedicated to getting us stood up. I regard him as being a subject matter expert, valuable resource, and advocate for the success of our business. Go Viking Marketing!
Charlie and the team at Viking Marketing are great and easy to work with! Very helpful to my business.
Viking Marketing has been amazing to work with. They have a platform that has blown me away and I would highly recommend them. Excellent communication and customer support.
Top-notch service! Charles and his team quickly and efficiently set me up with a solution that will no doubt catapult my business forward. Always goes above and beyond to deliver an exceptional product, give these guys a shot you will not be disappointed!
I am a momprenuer and I own two companies, a solar company and a holiday lighting installation company. I found myself beneath an overwhelming amount of admin work and I turned to Viking Marketing tor help! They helped me to move all my current customers & custom designed automation that (in the middle of my busiest time). On top of that they helped me to connect all my socials, my website, my business google, and my multiple phone numbers to one centralized location. This company CARES! They spent countless hours making sure I am set up perfectly! All my systems are working! Invoicing is automatic now! Scheduling is automatic! Just that alone saves me hours of time DAILY! Allowing me more time to grow my business and focus on the things! SEO is integrated too! I am excited for the future of my business! Thank you Viking Marketing! You are an answer to my prayers!
A pleasure to work with is an understatement. Responsive and willing to do whatever it takes to get the job done and have their customers satisfied is certainly my experience. I will gladly refer Charles and his team at Viking Marketing to anyone. 5 out of 5 stars for service and overall customer experience.
Charles was great to work with. Always answers thr phone when you need him and works diligently to complete the task.
Charlie just helped me out big time with setting up a ChatAI Bot.I was really struggling to get it up & running & Charlie was kind enough to jump on a quick Zoom to help me get this fixedHe knows his stuff 💪
WOW! Viking Marketing have transformed my solar installation business with their new and cutting edge AI automation solution.Because of their innovation I no longer have to pay out commissions and now have a 24/7 sales team without the cost, this has solved all my speed to lead and out of hours problem.Highly recommend contacting them, Charles will over deliver with unreasonable hospitality.You have nothing to lose and will likely regret not doing so in the next year, this AI tech is mind blowing. You don't want to get left behind.Thank you!
Frequently Asked Questions
We can't say for certain, because Settr doesn't publish its price. Viking's AI appointment setter is on the Growth plan at $497 a month, with no setup fee and no contract; Starter is $297 and Pro is $997. Settr charges a one-time build fee plus a monthly management fee, both sized to your lead volume and quoted on a demo call. To compare like for like, ask Settr for both numbers and add the build fee to your first year's cost.
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Last updated 2026-10-28. Pricing and features change — verify current numbers on each vendor's site before deciding.