About Viking Marketing: The AI CRM Built So Good Businesses Stop Losing Leads
Viking Marketing is an AI CRM and appointment setter for local service businesses. It was founded by Charles "Charlie" DeFelice, an Arizona entrepreneur who spent years watching good companies lose customers at the edges of their operations, and it is run from Chandler, Arizona. We are a lean, owner-run team, not a venture-backed software company.
Built in Chandler, Arizona. Rated 5.0 from 22 Google reviews.
Viking Marketing at a glance
- Founder
- Charles (Charlie) DeFelice
- Headquarters
- 4240 S Arizona Ave #1063, Chandler, AZ 85248
- What we make
- An AI appointment setter and CRM in one platform
- Who it is for
- Local service businesses across the US, from HVAC and dental to real estate and salons
- Pricing
- From $297 a month, flat, no contracts
- In the news
- Our July 2026 press release was carried by AP News, USA Today and 40+ other sites. See the coverage
Viking Marketing (vikingmarketing.ai) is not affiliated with other companies that use the name "Viking AI". Last updated .
The story behind Viking Marketing
Charlie DeFelice started in the solar industry, building sales teams in the Chandler area from the ground up through direct effort and high-volume outreach. Along the way he worked with and alongside dozens of local service companies across the Valley.
The same problems kept showing up. A lead texts in while the owner is on a job, and the reply doesn't go out for hours. The customer books with whoever answered first. A follow-up runs for a week, then stops when life gets busy. An estimate goes out and nobody checks back on it. A happy customer is never asked for a review, so they never leave one.
None of these businesses were failing because of bad work. They were losing customers in the gaps: between a lead arriving and someone responding, between a job finishing and a review being requested, between a good customer going quiet and someone remembering to reach back out.
Most tools built to close those gaps were made for large sales teams. They were expensive, complicated and hard to run without a marketing department. Local service businesses needed something that ran on its own, talked like a real person and did not need babysitting.
That is the gap Viking was built to close.
What the Viking AI CRM does
Viking is an AI CRM built specifically for local service businesses. From one platform, at one flat price, it:
- replies to every lead by text, web chat and social
- texts back missed calls
- tracks every contact through a visual pipeline
- sends branded invoices by text and email
- asks for a review after every job
- reactivates old contacts in your database
The businesses we serve include HVAC companies in Scottsdale, dental practices in Mesa, med spas and gyms in Chandler, home service contractors across the Valley, real estate agents, and salons and barbershops. We know their problems because we built Viking in the same market they work in.
How Viking Marketing compares
If you are weighing Viking against other AI appointment setters, here is the short version. Each comparison page shows the full feature table, prices and when the other tool is the better pick.
Who founded Viking Marketing?
Charles (Charlie) DeFelice, Founder
Viking Marketing was founded by Charles DeFelice, an Arizona entrepreneur with more than ten years of experience building and running businesses around Chandler. He started in solar sales and spent years growing high-volume outreach teams before turning his focus to AI automation and digital marketing.
He founded Viking to bring the AI systems that enterprise companies use down to the local service business level, without the enterprise price tag or complexity. His areas of expertise are AI automation, CRM strategy and online reputation management.
Charlie still builds client systems himself, which is why so many of the reviews below mention him by name. CloseBot, an AI conversation tool for service businesses, chose him as an early-access beta partner for its Agent Node launch and featured him in a case study on its YouTube channel.
The team
Viking is a small, Arizona-based team of operators, marketers and builders. When you call, you talk to the people who set up and run your system, not a call center. We serve businesses across the United States.
Featured by CloseBot and in the news
In "Agent Node for HighLevel Case Study - The Difference is Real" (CloseBot, April 2026), Charlie describes testing Agent Node with real campaigns as an early-access partner, including live database reactivation campaigns handling conversations with over 2,000 people a day.
In July 2026, our press release "Viking Marketing Recognized as a Top AI Appointment Setter and All-in-One CRM for Local Service Businesses in 2026" was carried by AP News, USA Today, Barchart, StreetInsider and 40+ other news sites. See all press coverage or read the original release.
What Real Businesses Say About Viking
We had a great experience working with Viking Marketing. They helped us set up an automated text messaging system and improve lead funnel. They're really knowledge and just really great to work with.
Charlie went above and beyond for my business. There are a lot of marketing companies out there, but very few operate like Viking Marketing. Charlie and his team delivered exactly what I wanted, within the timeline they promised, handled every change I requested without issue, and made the entire process smooth. 10/10 experience. Highly recommend.
Charlie helped me build a conversational chatbot for one of my clients. Super easy to work with and delivered exactly what we needed. Highly recommend!
This company is the best! Their custom support is so quick and knowledgeable. I’ve never had an issue and not had it addressed and also been taught how to fix it in the future myself at the same time.Charles and his team are the best at what they do. Look not further for help from this company is you’re a small business!
Charlie is super knowledgeable about AI bots and makes amazing booking bots. I don’t know what my business would do without him.
Charlie is hands down the most knowledgeable person when it comes to AI Assistants. He’s ability to breakdown such complex systems and prompts makes it easy to understand and absorb!
These guys are INCREDIBLE! Super responsive; their customer support is OFF THE CHARTS! We were able to scale to 20+ Inbound booked apts PER DAY in just a few weeks.No more dialing leads - just inbound apts- its a beautiful thing
Charles has helped grow my company exponentially. He is a marketing genius. I’m extremely blessed to have crossed paths with him and very grateful for everything he has done for me and my company. Best customer service I could ever ask for. I highly recommend Charles if you are trying to grow your business.
Charles and his team has helped us grow our business in various ways. With his CRM and automation setup it provides an opportunity so we can focus more on our sales and let the automation help us. Charles is very supportive whenever we need any help with the systems he manages for us.
the Viking Marketing is awesome! Charlie and his team are help me alot. they always respond super fast. They're super friendly and helpful too. They're great at advertising and all what you need for your business ! Definitely recommend them!
Charlie and crew are the best marketing group out there. Highly recommend.
Launched an AI bot and Charlie has been super helpful launching and updating the bot. It was an instant win for us and has booked hundreds of appointments for us and removed the need to have full time engagement specialist replying.If you’re in the fence about AI campaigns … don’t be… this does an amazing job.Charlie is the man for this!
Working with Charlie @ Viking Marketing has been thoroughly delightful and I can give him the strongest of endorsements. He helped us stand up our High Level instance, complete with automations and integrations, in less than two weeks. Once we signed on I felt like Charlie was very dedicated to getting us stood up. I regard him as being a subject matter expert, valuable resource, and advocate for the success of our business. Go Viking Marketing!
Charlie and the team at Viking Marketing are great and easy to work with! Very helpful to my business.
Viking Marketing has been amazing to work with. They have a platform that has blown me away and I would highly recommend them. Excellent communication and customer support.
Top-notch service! Charles and his team quickly and efficiently set me up with a solution that will no doubt catapult my business forward. Always goes above and beyond to deliver an exceptional product, give these guys a shot you will not be disappointed!
I am a momprenuer and I own two companies, a solar company and a holiday lighting installation company. I found myself beneath an overwhelming amount of admin work and I turned to Viking Marketing tor help! They helped me to move all my current customers & custom designed automation that (in the middle of my busiest time). On top of that they helped me to connect all my socials, my website, my business google, and my multiple phone numbers to one centralized location. This company CARES! They spent countless hours making sure I am set up perfectly! All my systems are working! Invoicing is automatic now! Scheduling is automatic! Just that alone saves me hours of time DAILY! Allowing me more time to grow my business and focus on the things! SEO is integrated too! I am excited for the future of my business! Thank you Viking Marketing! You are an answer to my prayers!
A pleasure to work with is an understatement. Responsive and willing to do whatever it takes to get the job done and have their customers satisfied is certainly my experience. I will gladly refer Charles and his team at Viking Marketing to anyone. 5 out of 5 stars for service and overall customer experience.
Charles was great to work with. Always answers thr phone when you need him and works diligently to complete the task.
Charlie just helped me out big time with setting up a ChatAI Bot.I was really struggling to get it up & running & Charlie was kind enough to jump on a quick Zoom to help me get this fixedHe knows his stuff 💪
WOW! Viking Marketing have transformed my solar installation business with their new and cutting edge AI automation solution.Because of their innovation I no longer have to pay out commissions and now have a 24/7 sales team without the cost, this has solved all my speed to lead and out of hours problem.Highly recommend contacting them, Charles will over deliver with unreasonable hospitality.You have nothing to lose and will likely regret not doing so in the next year, this AI tech is mind blowing. You don't want to get left behind.Thank you!
What we believe
Local businesses deserve enterprise tools at local prices.
The AI that replies to leads, follows up and collects reviews for large companies should be just as available to the HVAC contractor who does excellent work but loses jobs because nobody replied fast enough.
Speed wins the customer.
A lead who waits an hour for a reply has usually booked with someone else. Viking makes the first response instant, every time, including 11 PM on a Sunday.
Your best lead is one you already own.
Every service business sits on a list of past leads and old customers who never got consistent follow-up. Those contacts already know you, so reaching back out to them costs a fraction of buying new leads.
One system beats ten tools.
Every app you add is another monthly bill, another login and another place for things to fall through the cracks. Viking replaces the stack with one connected platform.
Built in Chandler, Arizona, working for businesses across the US
Viking Marketing is headquartered in Chandler, in the Phoenix metro area's East Valley. Viking started as a Chandler marketing team working with local service businesses, and today we serve them across the United States.
Our clients span dental and med spa, home services, gyms, real estate and salons. What they have in common is that they do good work, care about their customers and want a system that helps them grow without adding more to their plate.
4240 S Arizona Ave #1063, Chandler, AZ 85248(480) 360-4644team@vikingmarketing.ai
Ready To See Viking in Action?
Book a free demo and we will show you exactly how Viking works for your business. No obligation, no hard sell, just a clear look at what it does.
Or call us directly: (480) 360-4644 and talk to a real person in Arizona.