Too Many Good Businesses Lose Leads They Should Have Won. We Built Viking to Fix That.
Viking Marketing is an AI appointment setter and CRM platform built by an Arizona entrepreneur who spent over a decade running local businesses, watching good companies lose customers at the edges of their operations. We are not a venture-backed software company. We are a lean team based in Chandler, Arizona, building tools that solve real problems for real service businesses.
Built in Chandler, Arizona. Rated 5.0 from 22 Google reviews.
The story behind Viking
Charles DeFelice, known to most as Charlie, spent more than ten years building businesses in Arizona. He started in the solar industry, growing sales organizations in the Chandler area from the ground up through direct effort and high-volume outreach. Over that decade he worked with and alongside dozens of local service companies across the Valley.
The same problems kept showing up. A lead texts or messages in while the owner is on a job and the reply doesn't go out for hours. The customer books with whoever answered first. A follow-up runs for a week then stops when life gets busy. An estimate goes out and nobody ever checks back on it. A great customer finishes a job happy but never gets asked for a review, so they never leave one.
None of these businesses were failing because of bad work. They were losing customers at the edges, in the gap between a lead arriving and someone responding, between a job finishing and a review being requested, between a good customer going quiet and someone remembering to reach back out.
Most of the tools that existed to close these gaps were built for large corporate sales teams. Expensive, complicated, and impossible to operate without a dedicated marketing department. Local service businesses needed something different. Something that ran on its own, communicated like a real person, and did not require anyone to babysit it.
That is the gap Viking was built to close.
What Viking does
Viking is an AI appointment setter and CRM platform built specifically for local service businesses. It replies to every lead by text, web chat, and social the moment they reach out, follows up on leads automatically, tracks every contact through a visual pipeline, sends branded invoices by text and email, collects reviews after every job, and reactivates dormant contacts from your existing database, all from one platform, at one flat price.
The businesses we serve are HVAC companies in Scottsdale, dental practices in Mesa, med spas in Chandler, gyms in Chandler, home service contractors across the Valley, real estate agents, and salons and barbershops. We know their problems because we built this in the same market they work in.
Who runs Viking
Charles (Charlie) DeFelice — Founder
Charlie is an Arizona entrepreneur with over ten years of experience building and running businesses across the Chandler area. He started in solar sales and spent years growing high-volume outreach organizations before turning his focus to AI automation and digital marketing.
He founded Viking Marketing to bring the same AI-powered systems that enterprise companies use down to the local service business level, without the enterprise price tag or complexity. His areas of expertise are AI automation, CRM strategy, and online reputation management.
Charlie is not just a platform operator. He is recognized within the AI automation community as a hands-on expert. CloseBot, one of the leading AI conversation tools for service businesses, selected Charlie as an early-access beta partner for their Agent Node launch and featured him in a case study on their YouTube channel. When CloseBot's co-founder and CEO Bryce DeCora was asked who businesses should call for done-for-you help, the answer was Charlie.
Charlie is based in Chandler, Arizona, where Viking Marketing is headquartered.
The team
Viking is run by a focused team of operators, marketers, and builders who believe local businesses are the backbone of their communities and deserve tools that actually work. We are Arizona-based and serve businesses across the United States and beyond.
Recognized by leaders in the AI automation space
Charlie was featured by CloseBot as an early-access case study for their Agent Node launch, one of the first operators in the field to test it with real campaigns. In the interview, Charlie describes building live database reactivation campaigns that were handling conversations with over 2,000 people a day.
What Real Businesses Say About Viking
We had a great experience working with Viking Marketing. They helped us set up an automated text messaging system and improve lead funnel. They're really knowledge and just really great to work with.
Charlie went above and beyond for my business. There are a lot of marketing companies out there, but very few operate like Viking Marketing. Charlie and his team delivered exactly what I wanted, within the timeline they promised, handled every change I requested without issue, and made the entire process smooth. 10/10 experience. Highly recommend.
Charlie helped me build a conversational chatbot for one of my clients. Super easy to work with and delivered exactly what we needed. Highly recommend!
This company is the best! Their custom support is so quick and knowledgeable. I’ve never had an issue and not had it addressed and also been taught how to fix it in the future myself at the same time.Charles and his team are the best at what they do. Look not further for help from this company is you’re a small business!
Charlie is super knowledgeable about AI bots and makes amazing booking bots. I don’t know what my business would do without him.
Charlie is hands down the most knowledgeable person when it comes to AI Assistants. He’s ability to breakdown such complex systems and prompts makes it easy to understand and absorb!
These guys are INCREDIBLE! Super responsive; their customer support is OFF THE CHARTS! We were able to scale to 20+ Inbound booked apts PER DAY in just a few weeks.No more dialing leads - just inbound apts- its a beautiful thing
Charles has helped grow my company exponentially. He is a marketing genius. I’m extremely blessed to have crossed paths with him and very grateful for everything he has done for me and my company. Best customer service I could ever ask for. I highly recommend Charles if you are trying to grow your business.
Charles and his team has helped us grow our business in various ways. With his CRM and automation setup it provides an opportunity so we can focus more on our sales and let the automation help us. Charles is very supportive whenever we need any help with the systems he manages for us.
the Viking Marketing is awesome! Charlie and his team are help me alot. they always respond super fast. They're super friendly and helpful too. They're great at advertising and all what you need for your business ! Definitely recommend them!
Charlie and crew are the best marketing group out there. Highly recommend.
Launched an AI bot and Charlie has been super helpful launching and updating the bot. It was an instant win for us and has booked hundreds of appointments for us and removed the need to have full time engagement specialist replying.If you’re in the fence about AI campaigns … don’t be… this does an amazing job.Charlie is the man for this!
Working with Charlie @ Viking Marketing has been thoroughly delightful and I can give him the strongest of endorsements. He helped us stand up our High Level instance, complete with automations and integrations, in less than two weeks. Once we signed on I felt like Charlie was very dedicated to getting us stood up. I regard him as being a subject matter expert, valuable resource, and advocate for the success of our business. Go Viking Marketing!
Charlie and the team at Viking Marketing are great and easy to work with! Very helpful to my business.
Viking Marketing has been amazing to work with. They have a platform that has blown me away and I would highly recommend them. Excellent communication and customer support.
Top-notch service! Charles and his team quickly and efficiently set me up with a solution that will no doubt catapult my business forward. Always goes above and beyond to deliver an exceptional product, give these guys a shot you will not be disappointed!
I am a momprenuer and I own two companies, a solar company and a holiday lighting installation company. I found myself beneath an overwhelming amount of admin work and I turned to Viking Marketing tor help! They helped me to move all my current customers & custom designed automation that (in the middle of my busiest time). On top of that they helped me to connect all my socials, my website, my business google, and my multiple phone numbers to one centralized location. This company CARES! They spent countless hours making sure I am set up perfectly! All my systems are working! Invoicing is automatic now! Scheduling is automatic! Just that alone saves me hours of time DAILY! Allowing me more time to grow my business and focus on the things! SEO is integrated too! I am excited for the future of my business! Thank you Viking Marketing! You are an answer to my prayers!
A pleasure to work with is an understatement. Responsive and willing to do whatever it takes to get the job done and have their customers satisfied is certainly my experience. I will gladly refer Charles and his team at Viking Marketing to anyone. 5 out of 5 stars for service and overall customer experience.
Charles was great to work with. Always answers thr phone when you need him and works diligently to complete the task.
Charlie just helped me out big time with setting up a ChatAI Bot.I was really struggling to get it up & running & Charlie was kind enough to jump on a quick Zoom to help me get this fixedHe knows his stuff 💪
WOW! Viking Marketing have transformed my solar installation business with their new and cutting edge AI automation solution.Because of their innovation I no longer have to pay out commissions and now have a 24/7 sales team without the cost, this has solved all my speed to lead and out of hours problem.Highly recommend contacting them, Charles will over deliver with unreasonable hospitality.You have nothing to lose and will likely regret not doing so in the next year, this AI tech is mind blowing. You don't want to get left behind.Thank you!
What we believe
Local businesses deserve enterprise tools at local prices. The AI that replies to leads, follows up, and collects reviews for large companies should be just as available to the HVAC contractor who does excellent work but loses customers because no one replied fast enough.
Speed wins the customer. Businesses that respond to a new lead within minutes are dramatically more likely to win them than those who respond an hour later. Viking makes the first response instant, every time, even at 11 PM on a Sunday.
Your best lead is one you already own. Every service business is sitting on a database of past leads and old customers who never got consistent follow-up. Reactivating that list costs a fraction of buying new leads and converts far better because those contacts already know your business.
One system beats ten tools. Every app you add is another monthly bill, another login, and another place for things to fall through the cracks. Viking replaces the stack with one connected platform.
Built in Arizona, working for businesses across the US
Viking Marketing is headquartered in Chandler, Arizona, in the heart of the Chandler metropolitan area. We serve local service businesses from Arizona to across the United States.
Our clients span industries from dental and med spa to home services, gyms, real estate, and salons. What they have in common is that they do good work, care about their customers, and want a system that helps them grow without adding more to their plate.
4240 S Arizona Ave #1063, Chandler, AZ 85248 (480) 360-4644 team@vikingmarketing.ai
Ready To See Viking in Action?
Book a free demo and we will show you exactly how Viking works for your business. No obligation, no hard sell, just a clear look at what it does.
Or call us directly: (480) 360-4644 and talk to a real person in Arizona.