⚡ Built in Chandler, Arizona · Serving marketing, creative, and consulting agencies nationwide
AI Appointment Setter for Agencies: For Your Pipeline or Under Your Brand
Reviewed by Charlie DeFelice, founder of Viking Marketing · Updated October 28, 2026
Your next client fills out your contact form at 9 PM. Viking's AI appointment setter replies in seconds, confirms budget, scope and timeline, and books the discovery call on your sales calendar before another agency calls them back. Use it to fill your own pipeline, or run it under your agency's brand for clients on the Pro plan.
Plans from $297/month · White-label on Pro, $997/month · No contracts · How white-label works
- Replies to inquiries in seconds, 24/7.
- Set up by our team, live in 48 hours.
- Books straight to your sales calendar.
- White-label available on Pro.
Why Agency Leads Need a Faster Answer
A business shopping for an agency is usually talking to two or three others at the same time. The agency that gets the prospect on a call first, not the one that sends an automated "thanks for reaching out," starts the pitch with the advantage.
By the time a rep follows up the next day, the prospect has often already spoken to someone faster. The gap between "filled out the form" and "talked to a person" is where agency pipeline quietly leaks, and it is widest after hours.
Viking closes that gap. The AI replies, confirms the basics and books the call before the prospect moves on to the next agency on their list.
How the AI Appointment Setter Works for Agencies
It runs on text, web chat, Facebook and Instagram messages and email, and it is set up around how your agency qualifies a lead.
An inquiry comes in.
A contact form, a DM about your services or a chat on your pricing page reaches Viking the moment it is sent.
The AI replies right away.
Within seconds, day or night, a real reply goes out, not a "we'll be in touch" that sits in an inbox overnight.
It confirms what your team needs to know.
Budget range, project type and timeline, the questions a rep asks before a discovery call, so the call starts with context.
The call gets booked.
The AI offers real openings from your sales calendar and books the call inside the conversation.
Your rep walks in with context.
The conversation and every confirmed detail are already on the lead's record before the call starts.
See an Agency Inquiry Get Booked
A typical after-hours exchange, from the first message to a booked discovery call.
Your Agency's AI Assistant
Replying in seconds
Text message · Today
Discovery call booked · budget, scope and timeline confirmed
Illustrative example written for this page, not a real customer conversation. Your AI is set up with your own services, qualifying questions and tone.
What Real Businesses Say About Viking
We had a great experience working with Viking Marketing. They helped us set up an automated text messaging system and improve lead funnel. They're really knowledge and just really great to work with.
Charlie went above and beyond for my business. There are a lot of marketing companies out there, but very few operate like Viking Marketing. Charlie and his team delivered exactly what I wanted, within the timeline they promised, handled every change I requested without issue, and made the entire process smooth. 10/10 experience. Highly recommend.
Charlie helped me build a conversational chatbot for one of my clients. Super easy to work with and delivered exactly what we needed. Highly recommend!
This company is the best! Their custom support is so quick and knowledgeable. I’ve never had an issue and not had it addressed and also been taught how to fix it in the future myself at the same time.Charles and his team are the best at what they do. Look not further for help from this company is you’re a small business!
Charlie is super knowledgeable about AI bots and makes amazing booking bots. I don’t know what my business would do without him.
Charlie is hands down the most knowledgeable person when it comes to AI Assistants. He’s ability to breakdown such complex systems and prompts makes it easy to understand and absorb!
These guys are INCREDIBLE! Super responsive; their customer support is OFF THE CHARTS! We were able to scale to 20+ Inbound booked apts PER DAY in just a few weeks.No more dialing leads - just inbound apts- its a beautiful thing
Charles has helped grow my company exponentially. He is a marketing genius. I’m extremely blessed to have crossed paths with him and very grateful for everything he has done for me and my company. Best customer service I could ever ask for. I highly recommend Charles if you are trying to grow your business.
Charles and his team has helped us grow our business in various ways. With his CRM and automation setup it provides an opportunity so we can focus more on our sales and let the automation help us. Charles is very supportive whenever we need any help with the systems he manages for us.
the Viking Marketing is awesome! Charlie and his team are help me alot. they always respond super fast. They're super friendly and helpful too. They're great at advertising and all what you need for your business ! Definitely recommend them!
Charlie and crew are the best marketing group out there. Highly recommend.
Launched an AI bot and Charlie has been super helpful launching and updating the bot. It was an instant win for us and has booked hundreds of appointments for us and removed the need to have full time engagement specialist replying.If you’re in the fence about AI campaigns … don’t be… this does an amazing job.Charlie is the man for this!
Working with Charlie @ Viking Marketing has been thoroughly delightful and I can give him the strongest of endorsements. He helped us stand up our High Level instance, complete with automations and integrations, in less than two weeks. Once we signed on I felt like Charlie was very dedicated to getting us stood up. I regard him as being a subject matter expert, valuable resource, and advocate for the success of our business. Go Viking Marketing!
Charlie and the team at Viking Marketing are great and easy to work with! Very helpful to my business.
Viking Marketing has been amazing to work with. They have a platform that has blown me away and I would highly recommend them. Excellent communication and customer support.
Top-notch service! Charles and his team quickly and efficiently set me up with a solution that will no doubt catapult my business forward. Always goes above and beyond to deliver an exceptional product, give these guys a shot you will not be disappointed!
I am a momprenuer and I own two companies, a solar company and a holiday lighting installation company. I found myself beneath an overwhelming amount of admin work and I turned to Viking Marketing tor help! They helped me to move all my current customers & custom designed automation that (in the middle of my busiest time). On top of that they helped me to connect all my socials, my website, my business google, and my multiple phone numbers to one centralized location. This company CARES! They spent countless hours making sure I am set up perfectly! All my systems are working! Invoicing is automatic now! Scheduling is automatic! Just that alone saves me hours of time DAILY! Allowing me more time to grow my business and focus on the things! SEO is integrated too! I am excited for the future of my business! Thank you Viking Marketing! You are an answer to my prayers!
A pleasure to work with is an understatement. Responsive and willing to do whatever it takes to get the job done and have their customers satisfied is certainly my experience. I will gladly refer Charles and his team at Viking Marketing to anyone. 5 out of 5 stars for service and overall customer experience.
Charles was great to work with. Always answers thr phone when you need him and works diligently to complete the task.
Charlie just helped me out big time with setting up a ChatAI Bot.I was really struggling to get it up & running & Charlie was kind enough to jump on a quick Zoom to help me get this fixedHe knows his stuff 💪
WOW! Viking Marketing have transformed my solar installation business with their new and cutting edge AI automation solution.Because of their innovation I no longer have to pay out commissions and now have a 24/7 sales team without the cost, this has solved all my speed to lead and out of hours problem.Highly recommend contacting them, Charles will over deliver with unreasonable hospitality.You have nothing to lose and will likely regret not doing so in the next year, this AI tech is mind blowing. You don't want to get left behind.Thank you!
White-Label AI Appointment Setter for Your Clients
If your agency already runs ads or lead generation for clients, the leads you generate are only worth what the client does with them. A slow reply on the client's side makes your campaigns look worse than they are.
On Viking's Pro plan, you can run the platform under your own agency's brand for your clients. You get full platform access with your logo and branding, and you deliver the system as your own product. Your clients see your agency, and the same AI that books your sales calls replies to their leads and books their appointments.
Pro is $997 a month and also includes multi-channel AI engagement, advanced analytics and reporting, and priority support with strategy sessions. Messages are included on every Viking plan, with standard carrier SMS rates, so a client's busy month doesn't turn into a per-message or per-minute bill the way metered white-label tools can.
"Charlie helped me build a conversational chatbot for one of my clients. Super easy to work with and delivered exactly what we needed." Andrew Philbrick, Google review
White-Label Bot Builder vs. Viking
Most white-label options give your agency a builder to resell. Viking gives you a finished system, set up by our team.
| Feature | Typical White-Label Builder | Viking Pro with White-Label |
|---|---|---|
| Who builds the conversation flows | Your agency, for every client | Our team, during setup |
| Time to go live | Depends on your build and testing | Most accounts live within 48 hours |
| Message billing | Often metered per message or minute | Messages included, standard carrier SMS rates |
| What comes with the setter | The bot, plus whatever you connect it to | CRM, missed call text back, review requests, invoicing and a shared inbox |
| Support | Varies by vendor, often self-serve docs | Direct access to the Viking team, priority support on Pro |
| Price | Often a lower base fee, plus usage | $997/month flat, no contracts |
AI vs. a Human SDR: What Agencies Actually Pay
| Offer | Human SDR or Setter | Viking's AI Appointment Setter |
|---|---|---|
| Cost | $3,750 to $5,800/month* | Plans from $297/month |
| Hours | 8 to 9 hours/day | 24/7, no breaks |
| Response time | Minutes to hours | Under 60 seconds |
| Leads handled at once | One | Unlimited |
| Books straight to calendar | By hand | Automatically |
| Logs every conversation | If they remember | Always |
*Monthly equivalent of ZipRecruiter's 2026 US salary data for a Business Development Representative, the closest match to an agency's inbound qualifying role. Salary only, before payroll taxes and benefits. Source: ZipRecruiter
Most agencies cannot justify a full SDR hire just to catch after-hours inquiries. Even when they can, that person's time is better spent on real qualifying conversations than on confirming the same three basics for a 9 PM form fill. The AI covers that gap without adding headcount, and your team gets a calendar of calls that are already booked.
What an AI Appointment Setter for Agencies Costs
How this category is priced
Metered white-label tools
A lower base fee, plus a charge per message or per minute as client volume grows.
Per-lead or per-booking pricing
The bill rises with every lead or appointment the AI handles.
Flat monthly plans
One predictable price, however busy you or your clients get.
Usage-based pricing is hard to resell at a fixed margin, because your cost moves with each client's busiest months.
Viking plans, from
$297/mo
White-label on Pro, $997/mo
Everything included
- 48-hour setup and guided onboarding
- Messages included (standard carrier SMS rates apply)
- No per-seat fees or hidden charges
- No long-term contracts, cancel anytime
- Direct access to the Viking team
Live in 48 Hours, Set Up by Our Team
You don't build flows or run an integration project. Most accounts are live within 48 hours.
We learn how you qualify.
On a 15-minute call, we look at your services, your qualifying questions and where your leads come from.
We set it up.
Our team connects your calendar and channels and configures the AI's questions and tone.
You go live.
Most accounts are live within 48 hours. On Pro, we walk you through running it for your clients under your brand.
Our Chandler team handles the technical work. You spend about 30 minutes reviewing the setup with your account manager.
More Than a Booking Tool
Most tools in this space are built for outbound: prospect lists, cold email sequences and dialers. Viking's AI sales assistant is built for the opposite job, replying to people who already reached out to you.
The same system that books the call also:
- ✓Sends an instant text when a call to your office goes unanswered, so a prospect never just hits voicemail
- ✓Logs the full lead history and confirmed details in the CRM
- ✓Sends a review request automatically once a project wraps
- ✓Lets your team see and join any conversation from one shared inbox
One platform handles the lead from the first inquiry to the signed contract, for your agency and, on Pro, for your clients.
Definition
What Is an AI Appointment Setter for Agencies?
An AI appointment setter for agencies is software that answers an inbound inquiry, from a contact form, a DM, a pricing-page chat or a missed call, within seconds, confirms budget, project type and timeline, and books the call onto the sales calendar. Agencies use it on their own inbound leads, or white-label it and run it for clients under the agency's brand.
Built for Every Appointment-Based Business
Not on this list? The AI works for any appointment-based or service business that lives by its lead response time.
Serving businesses in Phoenix, Scottsdale, Tempe, Chandler, and across the U.S. See all locations →
Frequently Asked Questions
Viking plans start at $297 a month. White-label is part of the Pro plan at $997 a month. All plans are flat monthly pricing with no contracts, no setup fees and no per-seat fees; standard carrier SMS rates apply. The pricing page lists what each plan includes.
Still have questions?
Our team will answer all your questions.
We reply quickly, usually the same day.
Book a 15-min call with our team
A 9 PM Inquiry Shouldn't Wait Until Your Team Gets In
Every inquiry that sits unanswered overnight is a project a faster agency may win. Book a 15-minute walkthrough to see how Viking's AI appointment setter would handle your leads, and how white-label would work for your clients.
Or call us directly: (480) 360-4644 and talk to a real person in Chandler, Arizona.